Unravelling Performance Marketing

You might be wondering what actually performance marketing is and How it is different from any other digital marketing channel.

Performance marketing is result-based marketing i.e the brand has to make the payment based on the outcome and the number of clicks and sales their advertisements have.

Performance marketing is different from any other marketing form as their payments are based on the service provider after the brand's objectives have been met.

Performance Marketing at Digital Impressions:

As performance marketing is not catered to everyone out there. It is suitable for only those who aim and can reach the audience at scale. We offer the services to the ones who match our criteria as well. Some of them are as follows:

• There should be a certain amount of the minimum number of sales in the past.
• The number of products available on the website. Brand should also have a policy of new product development after a certain period.
• The minimum amount of monthly spending that a brand is willing to pay to run the advertisements.
• As success doesn't come overnight. The client must be patient, welcoming, flexible, and ready to go beyond with us.
• We charge some of the % cut out of the total sales generated every month ( this % may vary from client to client )

The beauty of this model is that it's the most effective and pocket-friendly way to approach yet diversify your audience. We strive hard in our performance in marketing and advertising strategy to meet the brand’s requirements. As the more you sell the more payments our agency will have.

So it's a WIN-WIN deal for both of us. We believe together we can achieve our goals better. Let's join hands and complete this journey toward success.

We provide various services under Performance marketing, some of them are as follows:

1. SEO (Search Engine Optimization).

Search engine optimization is a practice to generate traffic to your website. It aims to improve the quality and quantity of visitors to the website along with increasing the visibility of your brand on the search results.

2. EMAIL MARKETING

Email marketing is one of the oldest and most effective modes of digital marketing. It involves sending frequent, high-quality emails to an opt-in list of subscribers. Emails are low-cost to produce, and because they're so targeted, they have high engagement rates. Each step of email marketing is designed to lead a prospect or customer back to your website directly.

3. SOCIAL MEDIA MARKETING

Social media marketing is a powerful way for both large and small businesses to reach prospects and customers. People find out about, learn, follow, and shop from brands on social media. Great marketing on social media can lead to remarkable success for your business and thus, will help in driving leads and sales.

4. WEBSITE MAINTENANCE

Website maintenance means checking your website on a regular basis. It includes rectifying all the issues and mistakes if there are any and keeping the website well-maintained and attractive. The services we offers are as follows.

What Else we offer:-

• BANNERS – Banners are the first thing that shows on the website. We provided fresh and updated banners every month for every brand.
• SPOTLIGHT – This means the creation and placement of content across the landing pages. As content is the King.
• PRODUCT UPDATES- Uploading of Products on the regular basis
• TECHNICAL MAINTENANCE- Fix bugs, Loading time, etc.

5. ECOMMERCE MANAGEMENT

Ecommerce management means managing the online store and its activities such as Product Branding, Customer management. It is very important to manage your e-commerce website to make consumers more engaged with your brand thus, this helps in increasing brand recognition and sales. Some of the important things that should be kept in mind are as follows.

• ABANDONED CART
• PENDING ORDERS
• REPORTING