Label Ritu Kumar

We designed and developed the Label Ritu Kumar website documented in this project. The brief brought the youth-focused fashion label online with a structured shopping experience. Learn more about Digital Impressions.

The brand wanted to expand its reach by going online. We planned the storefront to help a wider audience discover and shop its collections through clear navigation and a visually led experience.

The project record identifies Magento as the commerce platform. This is a historical implementation detail and does not claim that the live brand still uses the same technology today.

The project used Accelerated Mobile Pages, or AMP, to pursue faster mobile loading at the time. We retain that as a historical delivery choice rather than presenting AMP as a universal recommendation for a current build.

We integrated WordPress so the team could add blogs and editorial feeds alongside the Magento shopping experience, connecting brand content with commerce.

We used bold collection imagery, a structured homepage, straightforward navigation and uncluttered product presentation so visitors could move from visual discovery to shopping with less friction.

This page records the Label Ritu Kumar eCommerce project. The separate Ritu Kumar eCommerce case study documents the parent-brand store and integrations, while RI–Ritu Kumar records a distinct responsive brand-site brief.