Libas

We designed and developed this version of the Libas eCommerce website, then supported the brand with digital marketing and maintenance. Learn more about Digital Impressions.

We built the website on Magento and made it mobile friendly and search compatible. WordPress and AMP were also used within the wider digital experience delivered for the brand.

The visual system used bright colour blocking and sequenced layouts to mirror Libas’ youthful ethnic-fashion identity. Product information and the cart remained accessible as shoppers moved through the page, supporting uninterrupted browsing.

Fullscreen lifestyle video banners were used to communicate the spirit of the brand and give shoppers a more expressive view of the collections than static product information alone.

Alongside the website, our work included search engine optimisation, social media marketing and blog content aimed at supporting sales. We now bring these disciplines together through our performance marketing and eCommerce practices.

For the version we delivered, the payment and order options included CCAvenue, Paytm and cash on delivery. The brand’s current technology stack may have changed since this engagement.

We connected Blue Dart, Shiprocket and Uniware for logistics and operations, alongside Google Analytics and Google Tag Manager for measurement.

Digital Impressions’ eCommerce marketing agency page explains the connected website and growth model, while the portfolio contains more fashion and lifestyle projects.