IDUS

We designed and developed the IDUS website shown in this case study. The work was planned to communicate the pedigree of a luxury furniture brand while improving how its products, associated brands and content could be discovered online. Learn more about Digital Impressions.

The project narrative records a Magento development, while the technology badges on the same case study also display WordPress. We therefore treat Magento as the stated website build and retain both badges as part of the historical project record rather than guessing about the current stack.

The brief was to present the character and pedigree of the furniture brand while building stronger SEO capabilities into the digital experience.

We used a grid-led presentation and full-width product-page banners so furniture could be seen both as an individual design and within a home or office setting.

A sticky header kept the navigation available while visitors explored the site, including access to the range of furniture brands associated with IDUS.

The case study records the use of Accelerated Mobile Pages, or AMP, as part of the approach to faster page loading. We present this as a historical implementation choice, not as a universal recommendation for current projects.

The recorded structure included the homepage, product pages and a blog. A live-chat feature was also included to help visitors request further information.

The project combined an SEO-conscious website structure with SEO, SEM and ongoing content intended to improve qualified traffic and keep the website useful to visitors. Current work is planned through our digital marketing and performance marketing capabilities.

Browse our home and wellness portfolio, the complete Digital Impressions work archive or start a conversation about a current website requirement.